Last updated Apr 4, 2023
Carlotta Cooper / Cats.com
Billed as fresh healthy food for cats, Purfectly Fresh cat food is made in the United Kingdom. It’s said to be the first personalized cat food made from only fresh, gently cooked real meat. Learn more about Purfectly Fresh cat food in our unbiased review.
The Cats.com Standard –Rating Purfectly Fresh on What Matters
We have analyzed Purfectly Fresh cat food and rated it according to our standards here at Cats.com. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.
Here are our ratings for Purfectly Fresh in these key areas:
Ratings
- Species-Appropriateness – 8/10
- Ingredient Quality – 9/10
- Product Variety – 7/10
- Price – 8/10
- Customer Experience – 9/10
- Recall History – 7/10
Overall Score: 8/10
We give Purfectly Freshcat food a 48 out of 60 rating or a B+/A- grade.
About Purfectly Fresh
Purfectly Fresh cat food is made with fresh, real meat. It contains no animal derivatives, vegetables, fillers, or grains. The food is made with human-quality meat in a kitchen (not a factory). Meals are nutritionally complete.
The meals are formulated by PhD qualified pet nutritionists.
Purfectly Fresh is sold through subscription plans. You can arrange to receive meals for your cat once every 2 weeks, 4 weeks, or every 6 weeks. Carbon-neutral delivery is free to most parts of the UK for the 4 and 6 week options but there is a £3 charge for the 2-week option. You can pause, update, or cancel your subscription at any time.
You can personalize your cat’s meals by answering questions when you sign up.
You can also contact the company if you wish to buy Purfectly Fresh individually, without ordering a subscription plan.
According to the company, Purfectly Fresh is “earth-friendly.”
Purfectly Fresh cat food is suitable for cats from kittens upwards in age.
The company states that using their food results in cleaner litter trays softer fur, and healthier weight for your cat.
Purfectly Fresh starts at £1.50/day. The company also offer discounts to cat owners with multiple cats to try to help with costs.
Sourcing and Manufacturing
Purfectly Fresh appears to be owned by Teddy & Belle Limited with an office address in Reading, England. This is a private company dedicated to the manufacture of pet food.
According to the company, the pet food is made using real, fresh meat (“human quality”) in a kitchen just outside central London. The company states that the chicken, turkey, and beef that is used in their foods is exactly the same as what you would buy at your local supermarket or butcher. This is said to be the same source that supplies restaurants across the UK.
“Whilst we wouldn’t recommend eating Purfectly Fresh yourself, our founders have been known to tuck in for a midnight snack.”
Purfectly Fresh cat food is not raw. It is gently cooked to make sure any bacteria is killed.
A vitamin and nutritional mix is added to the cat food. According to Purfectly Fresh, this is because cats have very specific nutrient requirements and are very sensitive to nutrient deficiencies. All of the recipes contain taurine.
Purfectly Fresh doesn’t add vegetables or fruits to their meals. They believe that some companies add these ingredients just to humanize cat foods. Cats are obligate carnivores and don’t need them as long as they are getting their vitamins and minerals in the nutritional pre-mix that manufacturers add to cat foods.
Has Purfectly Fresh Cat Food Been Recalled?
We didn’t find any recalls listed online for Purfectly Fresh cat food. We are not able to thoroughly search British resources but as far as we can tell, Purfectly Fresh has not had any recent recalls.
What Kinds of Cat Food Does Purfectly Fresh Offer?
Purfectly Fresh offers wet food with fresh, real meat. The food has been gently cooked. They offer three recipes: Cheeky Chicken, Tasty Turkey, and Bangin’ Beef.
- The Cheeky Chicken features 80 percent chicken thigh, 20 percent chicken heart and chicken liver.
- The Tasty Turkey is made from 80 percent turkey thigh, 20 percent chicken heart and chicken liver.
- The Bangin’ Beef is made from 80 percent beef trim, 20 percent ox heart and ox liver.
The food is delivered to you on delivery day frozen fresh.
Purfectly Fresh Cat Food – Top 3 Recipes Reviewed
| Product Name | Food Type | Primary Protein | Calories | Price | Our Grade |
| Purfectly Fresh Tasty Turkey Cat Food | Wet | Turkey Thigh | 121 Kcal per 100g | NA | A- |
| Purfectly Fresh Cheeky Chicken | Wet | Chicken Thigh | 131 Kcal per 100g | NA | A- |
| Purfectly Fresh Bangin’ Beef Cat Food | Wet | Beef Trim | 166 Kcal per 100g | NA | B+ |
#1 Purfectly Fresh Tasty Turkey Cat Food Review
Purfectly Fresh cat food offers three recipes. We have chosen the Tasty Turkey for our review.
Tasty Turkey contains the following ingredients: Turkey Thigh, Chicken Heart & Chicken Liver. Plus the Purfect Nutritional Mix, formulated by PhD pet nutritionists.
Nutritional additives (per kg): Vitamin A 2500IU, Vitamin B1 21mg, Folic Acid 1mg, Vitamin B12 10mcg, Vitamin D3 100IU, Vitamin E 25mg, Zinc (as zinc chelate of amino acids hydrate) 10mg, Iron (as iron chelate of amino acids hydrate) 15mg, Manganese (as manganese chelate of amino acids hydrate) 1.5mg, Copper (as copper chelate of amino acids hydrate) 1.5mg, Iodine (as calcium iodate) 0.5mg, Taurine 1,000mg.
Turkey is a good source of protein for cats. It’s also a good source of vitamin B3 and niacin. Niacin plays a crucial role in turning fats into energy in your cat’s body. Turkey also provides vitamin B6 and B12. These vitamins help maintain steady blood sugar levels. Turkey is also a source of the minerals potassium and zinc.
If your cat is allergic to chicken, he could have a cross-reaction to turkey. If you think your cat has a food allergy (or any allergy), consult your veterinarian.
Obviously, this food contains chicken heart and chicken liver so if your cat does have an allergy to chicken, you would need to avoid it.
Hearts and livers are good for cats. They are a normal part of the feline diet in the wild. They are excellent sources of many of the nutrients that your cat needs.
As for the nutritional additives, you should note that Purfectly Fresh uses chelated minerals. Chelated minerals are often more expensive than ordinary pre-mixes. They have been chemically combined with amino acids to form complexes.
There is a belief that chelated minerals are better absorbed by the body. In general, animal studies have indicated that chelated minerals are absorbed more effectively than non-chelated minerals.
Nutritional values for this recipe are crude protein 22.6 percent, crude fat 3.5 percent, crude ash 1.2 percent, crude fibre 0.2 percent, and moisture 73.2 percent.
We can convert these figures into the dry matter basis for the food. This means removing the water from the figures to see what remains. If we do this we find that the food contains 84.3 percent protein, 13.1 percent fat, 0.75 percent fiber, 4.5 percent ash, and 1.9 percent carbohydrates.
Purfectly Fresh Tasty Turkey has approximately 121 calories per 100 grams.
Ingredients
Turkey Thigh, Chicken Heart & Chicken Liver.
Ingredients We Liked: Turkey, chicken heart, chicken liver, chelated minerals
Ingredients We Didn’t Like: None; this food contains few ingredients
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- Purfectly Fresh cat foods use human quality meats that are cooked in a kitchen
- The only other ingredients are the pre-mix vitamins and minerals that cats need
- The foods are formulated by PhD pet nutritionists
- Purfectly Fresh cat foods are very high in meat protein
Cons
- Purfectly Fresh only offers three recipes (at this time) and two of them contain chicken which can be an allergen for some cats
#2 Purfectly Fresh Cheeky Chicken Cat Food Review
Purfectly Fresh Cheeky Chicken is based on Chicken Thigh, Chicken Heart and Chicken Liver so you know that it has real, fresh ingredients.
Cheeky Chicken features 80 percent chicken thigh, 20 percent chicken heart and chicken liver.
Chicken thigh is a great source of lean protein. Chicken heart and chicken liver are packed with essential nutrients plus more protein for good feline health. These are human quality meats cooked in a kitchen.
Formulated by PhD pet nutritionists, Purfectly Fresh also uses chelated minerals so they are absorbed more easily by your cat.
Chicken is a possible allergen for some cats. If you think your cat is allergic to chicken, talk to your veterinarian. High in meat protein, Purfectly Fresh Cheeky Chicken should be a favorite with most cats.
This food contains 131 calories per 100 grams and 0.4 carbohydrates (DMB).
Ingredients
Chicken Thigh, Chicken Heart & Chicken Liver.
Ingredients We Liked: Chicken thigh, chicken heart, chicken liver, chelated minerals
Ingredients We Didn’t Like: None; this food contains few ingredients
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- Purfectly Fresh cat foods use human quality meats that are cooked in a kitchen
- The only other ingredients are the pre-mix vitamins and minerals that cats need
- The foods are formulated by PhD pet nutritionists
- Purfectly Fresh cat foods are very high in meat protein
Cons
- Purfectly Fresh only offers three recipes (at this time) and two of them contain chicken which can be an allergen for some cats
#3 Purfectly Fresh Bangin’ Beef Cat Food Review
Purfectly Fresh Bngin’ Beef cat food features 80 percent beef trim and 20 percent ox heart and chicken liver. This food is 100 percent fresh, real meat that’s been gently cooked.
The beef trim is a great source of protein for cats. The ox heart and chicken liver are packed with essential nutrients and more protein to boost your cat’s health.
There are various definitions of beef trim online. It generally means excess meat scraps that have been cut from larger pieces of meat and are too small to be sold individually.
This wet food also uses chelated minerals that are easier for cats to absorb.
Purfectly Fresh Bangin’ Beef uses human quality meats cooked in a kitchen. This food has been formulated by PhD pet nutritionists.
Both beef and chicken can be food allergens for cats. The most common food allergens for cats and dogs include: chicken, beef, dairy, and egg (and fish for cats). If you suspect that your cat has a food allergy, talk to your veterinarian.
This food is high in meat protein. Most cats should enjoy the taste and benefit from its nutrition.
This food contains 166 calories per 100 grams. We couldn’t quite get the dry matter figures to work out for this food based on the percentages provided.
Ingredients
Beef trim, Ox Heart & Chicken Liver.
Ingredients We Liked: Beef trim, Ox Heart, Chicken Liver, chelated minerals
Ingredients We Didn’t Like: None; this food contains few ingredients
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- Purfectly Fresh cat foods use human quality meats that are cooked in a kitchen
- The only other ingredients are the pre-mix vitamins and minerals that cats need
- The foods are formulated by PhD pet nutritionists
- Purfectly Fresh cat foods are very high in meat protein
Cons
- Purfectly Fresh only offers three recipes (at this time) and two of them contain chicken which can be an allergen for some cats
What Do Customers Think of Purfectly Fresh Cat Food?
All of the reviews we found online for Purfectly Fresh cat food were glowing. Purfectly Fresh is sold by subscription so we don’t find snarky reviews on Amazon or other sites, as we do with some foods.
Here are a couple of the reviews we found on TrustPilot.com.
Positive Reviews
“A lovely, friendly company with great quality food and even better ethos! Love that it has no preservatives and is great for my kittens sensitive tummy. Would recommend!” – by Holly Chidley
“I have 2 very fussy cats whom get bored very quickly of food, I have tried everything!
I brought a tester pack and gave it a go, to start off with they didn’t like it so I gave it a few days and tried again adding some warm water to it. Wow what a difference, they wolfed it down. I have to stop my little boy trying to eat his sister’s. I’m looking forward to new flavours being available so they can solely eat this food. It certainly fills them up. Communication from the company is 5* prompt response and always very helpful.” – by Sarah Cooper on Sep 7, 2021
“I had just started my cats on Purfectly, when my Siamese became seriously ill, refusing all food and water and obviously in severe pain. She spent 7 days at the Vet hospital on serious meds- and flatly refusing food of any sort. The vets asked me to come in and try anything to get food into her – but my trial pack of Purfectly had run out – and with a bill of £1500 and rising, I really coudnt afford another big pack for a couple of weeks- and was there any point if lexie was going to die? I rang Purrfectly in tears, not even sure what questions I was going to ask….but was offerered a small pack of food to last a few days to see if she made it—sent inmmiediately. I was able to get the chicken and Turkey into her mouth because the mince is very soft and moist- and small. She ate a little and started to pick up….and is now back home, weak – but home! She is eating the Purfectly only- but theres a lot of other food out in case she wants something else…Her choice as a very sick cat is Perfectly Fresh Chicken- which says it all. This is a kind company – I wasnt a regular customer, I had just had the sample box from them, but they have been so kind that I want people to know! Thanks Perfectly- you are amazing” – by MRS CHRISTINE F COOK
And 36 more reviews of the same without any negative reviews on the site. This was the only place we found reviews for Purfectly Fresh online.
How Much Does Purfectly Fresh Cat Food Cost?
According to the company, Purfectly Fresh starts at £1.50/day. They also offer discounts to cat owners with multiple cats to help on savings. The web site sometimes has a 50 percent off discount for signing up.
Delivery is free for the 4- and 6-week delivery options. There is a £3 charge for delivery every two weeks.
Overall, Is Purfectly Fresh Cat Food a Good Choice?
Yes, Purfectly Fresh looks like an exceptionally good cat food. It is very high in meat protein but cats are obligate carnivores and need more protein than dogs or other pets. The food meets a cat’s requirements for fat. It has a small amount of fiber but cats don’t need much fiber in their diet.
In addition, the meat is human quality and gently cooked at a kitchen in the London area.
Purfectly Fresh appears to be a very good cat food. Plus, according to customers, cats love the food and the customer service is excellent.
How Do You Order Purfectly Fresh Cat Food?
To order Purfectly Fresh cat food, visit the company’s web site and start building your cat’s box (fill out his menu).
Hi Carlotta
My cats have loved Purfectly fresh cat food… after I saw your review…but they are suddenly not answering phone calls or emails- do you know if they have ceased trading please?
Hi Christine, that’s a great question. I’ve contacted Purfectly Fresh myself in an attempt to find out, and I’ll keep you updated!
I had a reply today. They have ceased trading. so very sad, there food was excellent