Last updated Apr 19, 2023
Purizon cat food is considered to be a top quality brand available in Europe. It features high protein content from fresh meat and freshly-caught fish. The foods are grain-free with no artificial color, aroma, or taste enhancers. Learn more about Purizon cat foods in our unbiased review.
The Cats.com Standard –Rating Purizon Cat Food on What Matters
We have analyzed Purizon cat food and rated it according to our standards here at Cats.com. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.
Ratings
- Species-Appropriateness – 8/10
- Ingredient Quality – 7/10
- Product Variety – 7/10
- Price – 7/10
- Customer Experience – 8/10
- Recall History – 9/10
Overall Score: 7.67/10
We give Purizon cat food a 46 out of 60 rating (76.67%) or a B+ grade.
About Purizon
Purizon cat foods is one of the many brands made by Matina GMBH, a German pet food manufacturer based in Munich. The company makes foods, snacks, and other products for dogs, cats, and a variety of pets. All of their recipes are free from soya, sugar, artificial colorings, flavorings, and preservatives.
Some of Matina’s other cat food brands include: Catessy, Concept for Life, Concept for Life Veterinary Diet, Feringa, Greenwoods, My Star, Cosma, Rosie’s Farm, Smilla, Tigeria, Tigerino, Wild Freedom, Zooplus Bio, and Zoolove.
Matina GMBH was founded in 2004-2005 with the goal of creating the right food for every pet, whatever their breed or age.
Purizon cat foods are frequently mentioned online but it’s actually not very easy to find the brand’s web site. The only way we found it was by going through the manufacturer’s site. We have found this to be true with other brands made by Matina GMBH.
Sourcing and Manufacturing
Purizon’s web site only lists their dry foods. However, we did find some wet Purizon foods online. The brand makes both cat and dog foods.
According to the Purizon web site, their dry foods are 70 percent meat or fish with 30 percent fruit, vegetables, and botanicals. They contain 0 percent grain.
All together, the Purizon foods have about 40 percent protein content. According to the company, the recipes are a sustainable and appropriate food for carnivorous animals. The formulas are also enriched with top quality salmon oil.
Purizon states that the chicken used in their recipes are reared on farms with species-appropriate husbandry. The salmon and herring used are freshly-caught.
Purizon doesn’t mention their manufacturing facilities so we can’t confirm anything about their manufacturing processes. There are several large pet food manufacturers in Germany but we didn’t find a listing for Matina.
Has Purizon Cat Food Been Recalled?
We didn’t find any recalls online for Purizon but our Google results are only in English. If there have been any recalls in Germany or other countries, they may not always show up.
What Kinds of Food Does Purizon Offer?
Purizon’s dry foods are protein-rich and grain-free. They are available in the following flavors:
- Adult Chicken & Fish
- Sterilised Chicken & Fish
- Adult Fish
- Adult Lamb & Fish
- Adult Wild Boar & Chicken
- Purizon Kitten Chicken & Fish
- Adult Venison & Fish
- Adult Beef & Chicken
- Adult Duck & Fish
- Large Breed Adult Grain-Free Chicken & Fish
- Adult Sterilized Grain-Free Turkey & Chicken
Most varieties are available in the following sizes: 400g, 2.5kg and 6.5kg.
We found the following wet Purizon cat foods online:
- Chicken Fillet with Lamb & Salmon
- Chicken Fillet with Salmon
- Chicken Fillet with Wild Boar
- Chicken Fillet with Salmon & Turkey
We don’t know if these are trial foods or if they are now a permanent part of Purizon’s cat food line. They were being sold as part of a special promotion.
According to Purizon and their manufacturer, Matina, their foods are sold exclusively through Zooplus and Bitiba.
Purizon Cat Food– Top 3 Recipes Reviewed
| Product Name | Food Type | Primary Protein | Calories | Price | Our Grade |
| Purizon Dry Cat Food Chicken and Fish | Dry | Chicken, Fish | 4132 kcal per kg | £4.86 per lb | B+ |
| Purizon Adult Chicken Fillet with Salmon & Turkey Wet Cat Food | Wet | Chicken | 110 kcal per 100g | £4.15 per lb | A- |
| Purizon Kitten Grain-Free Chicken & Fish Cat Food | Dry | Chicken | 425 kcal per 100g | £4.53 per lb | B+ |
#1 Purizon Dry Cat Food Chicken and Fish
While Purizon offers many different dry cat foods, most of them are similar with the exception of the meat and fish proteins.
Here’s a quick look at Purizon Dry Cat Food Chicken and Fish, their top-selling cat food:
- Protein-rich complete dry food: 70% carefully selected meat and fish
- Well accepted, easily digested: 44% protein content
- Top-quality animal protein as main energy source: ideal for a cat’s digestive system
- Grain-free: suitable for sensitive cats
- Inspired by nature: 30% vitamin-rich fruit and vegetables such as apples and sweet potato
- Rich in premium quality essential fatty acids omega-3 and omega-6: for supple skin and shiny fur
- Very tasty: juicy chicken with tender fish
- Complete food for cats of all breeds
The freshly-caught herring used in the food comes from the North Sea. The food contains no added cereals or sugars.
According to Purizon, their foods are inspired by the natural carnivorous diet of cats in the wild.
Purizon Dry Cat Food Chicken and Fish is a premium complete dry food for adult cats of all breeds and sizes.
Calorie Content (ME Calculated):4132 kcal per kg.
Ingredients
30% Chicken, 28% Chicken Protein (Dried), Sweet Potato, 7% Chicken Fat, 1% Egg (Dried), 1% Boneless Herring, 1% Herring Protein (Dried), 1% Herring (Oil), 11% Hydrolysed Animal Protein, Pea Fibre, Carrots (Dried), Alfalfa (Dried), Inulin, Fructo-oligosaccharides (Fos), Yeast Cell Walls (Source Of Mannan Oligosaccharides), Pomegranate (Dried), Apple (Dried), Spinach (Dried), 0.3% Psyllium, Blueberries (Dried), Sodium Chloride, Brewers Yeast (Dried), 0.2% Turmeric, 0.12% Glucosamine, 0.09% Chondroitin Sulphate, Margold Extract, Aloe Vera (Dried), Green Tea (Dried), Rosemary (Dried)
Ingredients We Liked: Chicken, chicken fat, egg, boneless herring, herring oil, inulin, FOS, turmeric, glucosamine, chondroitin sulphate
Ingredients We Didn’t Like: The food contains pea fibre but it’s the 10th ingredient. It’s doubtful that it would be a problem.
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- High in meat and fish protein
- Contains no artificial colors, preservatives, or flavors
- Contains several ingredients that would make the food easy to digest
Cons
- Dry foods are generally higher in carbohydrates. This food is higher in calories than many other cat foods. Be careful how much you feed
#2 Purizon Adult Chicken Fillet with Salmon & Turkey Wet Cat Food
We were happily surprised to find Purizon wet cat food for sale at Zooplus when we were browsing for foods to review. The company makes no mention of any wet foods on their web site. No doubt many cat lovers and their cats will be delighted to see these wet foods from a well-known brand.
At this time it appears that Purizon offers four varieties of wet food and a mixed package for sale. All of them contain chicken fillet as the first ingredient (45 percent). The remaining ingredients in the recipes are similar, featuring offal from the named fish or animal. They also contain salmon oil and added vitamins and minerals. All of the recipes are grain-free.
They also contain selected fruit and vegetables such as spinach, sweet potato, or pear.
These foods are complete for adult cats of all breeds and sizes.
Purizon Adult Chicken Fillet with Salmon & Turkey Wet Cat Food and Purizon’s other wet foods appear to be good quality foods that are high in protein, made with good ingredients. We think they look like healthy foods for adult cats.
Calorie Content (ME Calculated):100g: ME 110 kcal
Ingredients
45% Chicken Fillet, 28.8% Broth, 10% Turkey Gizzards & Liver, 7% Chicken Gizzards, Liver & Fat, 5% Salmon, 2% Sweet Potatoes, 1% Cranberry, 1% Minerals, 0.2% Salmon Oil
Ingredients We Liked: Chicken fillet, turkey gizzards & liver, chicken gizzards, liver & fat, salmon, salmon oil
Ingredients We Didn’t Like: None
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- High in animal protein
- Contains no artificial coloring, preservatives, or flavors
- Salmon and salmon oil are good sources of omega-3 fatty acids
Cons
- A little more expensive than some wet foods but there are sales promotions
#3 Purizon Kitten Grain-Free Chicken & Fish Cat Food
Sometimes we complain because there are not more good kitten foods. It’s nice to see a kitten food from Purizon. It is a dry food but that can make it easy to feed a growing kitten that is eating frequent meals.
This kitten formula is similar to the Purizon adult grain-free chicken and fish formula. It’s high in protein with 44 percent overall protein. It contains 70 percent selected meat and fish; and 30 percent fruit, vegetables, and herbs. It has zero grain. And, it contains no artificial preservatives, taste enhancers, or colors.
Where it differs from the adult formula is that it contains extra calcium to contribute to the proper development of your kitten’s bones and teeth. The calcium is also well-balanced with phosphorus.
The fresh herring in the food, as well as the herring oil, are rich in omega-3 and omega-6 unsaturated fatty acids. They contribute to a healthy skin and shiny coat. The oil from herring (and other fish) is also a good source of DHA and EPA which is beneficial for the brain and vision development of growing kittens. Eggs are a high quality source of protein. They contain vitamins, minerals, and zeaxanthin and lutein to support healthy eye function.
Purizon Kitten Grain-Free Chicken & Fish Cat Food looks like a good quality food for growing kittens. This is a complete cat food for growing kittens and young cats.
Calorie Content (ME Calculated):estimated 425 calories per 100 grams of food.
Ingredients
30% Fresh Chicken, 28% Dried Chicken, Potatoes, 7% Chicken Fat, 1% Powdered Egg, 1% Deboned Herring, 1% Dried Herring, 11% Fish Oil (100% Herring Oil), 1% Hydrolysed Animal Protein, Pea Fibre, Dried Carrots, Dried Alfalfa, Inulin, Fructo-oligosaccharides (Fos), Dried Pomegranate, Dried Apple, Dried Spinach, 0.3% Psyllium, Dried Black Currants, Dried Orange, Dried Blueberries, Sodium Chloride, Dried Brewer’s Yeast, 0.2% Turmeric Root, 0.12% Glucosamine, 0.09% Chondroitin Sulphate, Marigold Extract, Aloe Vera Extract, Green Tea Extract, Rosemary Extract
Ingredients We Liked: Fresh chicken, chicken fat, powdered egg, deboned herring, herring oil, inulin, FOS, turmeric root, glucosamine, chondroitin sulphate
Ingredients We Didn’t Like: None
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- High in meat and fish protein
- Contains good sources of omega-3 and omega-6 fatty acids
- Contains the proper ratio of calcium to phosphorus for good teeth and bone development in kittens
Cons
- Contains pea fibre but as the 10thingredient it is probably not present in a large amount
What Do Customers Think of Purizon Cat Food?
Purizon cat foods are only sold on a couple of retail sites. Fortunately, there are plenty of customer reviews. Most of the reviews we found were very positive.
Positive Reviews
Five cats from shpinx to British Shorthair to exotic and moggies all are so happy with this food great digestion no bloating purrfect for our cat family would very highly recommend. Won’t use anything else.- by Ian Lawson Reviewing Purizon Kitten Grain-Free Chicken & Fish on 22/01/19
Bought a pack of six to try on my super fussy Maine Coons. And what a surprise! They loved it! I only hope the composition doesn’t change like it did for other wet foods (ie. Feringa or MAC’s which my cats completely refuse now). Fingers crossed.- by Aggie Reviewing Purizon Adult Wet Cat Food on 03/18/22
I’ve been feeding this & other flavours of Purizon to my cats for quite a few years. They have all loved it, even my fussy eater. My kitten started having it recently & it’s gobbled up. It’s a very good quality with a high meat content & no ‘fillers’. It kept the weight on my old cat very well. I have recommended it to friends & family & all the cats have taken to it immediately. I would not feed anything else & i doubt that the cats would let me.- by Reviewing Purizon Dry Cat Food on 05/29/20
Negative Reviews
I have a multi-cat household and previously Purizon was the one food that all of my cats would eat and really enjoy. I have noticed on the last two orders that the size of the kibble has decreased and with it the cats enjoyment of it. Now two of my cats will no longer eat it and the others eat it eventually rather than immediately as they did before.- by Elaine Hogan Reviewing Purizon Kitten Grain-Free Chicken & Fish on 29/08/18
Got this food for my Maine coon. Hi loved this food very much but approximately after a week on this food he got a severe diarrhoea ( 5-6 times a day very liquid poo). But my two other feral cats had no problem and loved this food.- by Vita Reviewing Purizon Large Adult Grain-Free Chicken & Fish on 10/03/21
How Much Does Purizon Cat Food Cost?
We found the dry foods for €2.69 for 150 gram bags. They were €5.99 for 400 gram bags. The 2.5 kg bags are priced at €29.99. The 6.5 kg bags of dry food are selling for €55.49.
There is some slight variation, depending on the meat protein, but most of the dry foods we found met these prices. For the Purizon wet foods, we found them being sold in 6 packs of 200 gram cans. They cost around €11.49 for the 6-pack.
Overall, Is Purizon Cat Food a Good Choice?
We thought that both the Purizon wet and dry foods were very good quality foods. We can recommend both kinds of food. They appear to be made with plenty of named meat and fish protein. They are also grain-free. And, they contain no added artificial colors, flavor enhancers, or colors.
As for comparisons to other cat foods, we thought that Purizon’s dry foods might be similar to the British AATU. Their wet foods seem similar to Meowing Heads in terms of protein percentage, being grain-free, and other factors.
How Do You Order Purizon Cat Food?
According to Matina GMBH, the manufacturer of Purizon, the brand is only sold on Zooplus.co.uk and Bitiba.co.uk in Britain. In fact, the Purizon web site links directly to these online retailers for English-speakers.
However, we found Purizon cat food sold on German Amazon (English language) and from some other online pet food retailers. Whether these are legitimate dealers or not, we can’t say.
Hi. I wonder what caloric weight basis means in the analysis? how to one calculate this? And Which numbers will be more beneficial to look at? The dry matter basis??
Hello Veronica, thank you for asking! That’s a great question. The caloric weight basis is calculated by looking at the caloric density of the food and the percentage by weight of each nutrient. By considering the calorie content of each nutrient type, we’re able to find out how calories are distributed across the food. In most cases, though, the dry matter analysis is the most common and the easiest to interpret. I would look at that one first!
Hi, I am Jerry from China. My cats always eat the dry cat food of wild boar and fresh chicken.
May I buy it from you and how I contact you?
My email is [email protected]
Thanks.
Hi Jerry, we don’t sell cat food! You’ll have to contact an appropriate retailer.
Dear Mallory
Thanks for your reply.
Could you please introduce me an appropriate retailer for me? Thanks